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Guidelines on
Methods for Market analysis
Network and Infrastructure
Financing
Management
Marketing
   Knowledge base about your (potential) customers
   Customer feedback
   Board of customers
   Travel Guarantees
   Customer information centre
   Measures to attract new users
   Co-operation with Park & Ride
   Co-operation with Car Sharing (Car Clubs)
   Branding policy
   Corporate design
   Political marketing
   Product regeneration / review
   Information before and after the journey
   Information during the journey
   Ticketing strategy
 
Download Guidelines (pdf):
English
German
French
Polish


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